A peach of a year!

The PANTONE 13-1023 Peach Fuzz became the Pantone Color of the Year 2024 to use in fashion, graphic and multimedia design, and more.

In 2024, Pantone Color of the Year turns 25.

Since the introduction of PANTONE 15-4020 Cerulean Blue as the first Pantone Color of the Year in 1999,  there has been a program of influences for product development and purchasing decisions in nearly every industry and country around the world.

Those of you who are movie buffs will know the color reference in the film Devil Wears Prada Miranda Preistley's waspish retort to her new assistant Andy  "But what you don't know is that that sweater is not just blue, it's not turquoise, it's not lapis, it's actually cerulean. And you're also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns". Ouch! That Diva knew her hues of blue!

Growing in popularity each year, Pantones Year of Colour impact is felt across fashion, colour cosmetics, home furnishings, automotive and industrial design, as well as product, packaging, multimedia design, and commercial interiors.



Pantone provide a forum for colour enthusiasts all over the world feel empowered to tell their own stories through the language of colour and showcase their creativity within their communities. 

How does the selection process work? How does Pantone decide the Color of the Year every year?

There’s also a misconception that they gather a bunch of colour influencers in a room one day and emerge with the decision. As many of our Pantone Color Institute team members own their own design studios, contribute to key influential global trend forecasts, work with clients prescribing colour choices for brand or product visual identity, and even teach classes on colour, their daily conversations are rooted in colour and design, including material and surface finish. 

What does the selection of the Pantone Color of the Year represent?
 

Learning more about the unique meanings particular colours give voice to helps us to be a more expressive, closely connected society, one that provides people with a more holistic understanding of their peers and communities alike. As a globally recognised visual language, colour can say what words cannot.

"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless" - Leatrice Eiseman, Executive Director, Pantone Color Institute™